I’m Victoria, here’s some words about me. However I always think a quick chat is a much better way to find out more about me so please click here and get in touch.

I build brands, creative teams and systems designed to move; across culture, technology and changing markets.

Over 20+ years, I’ve worked across brand transformation, creative direction, campaigns, digital, social, film and motion for organisations including BBC, Disney, ITV, Olympics, NBC, O2, Telefonica, Hotels.com, Discovery and emerging technology businesses.

Today, I lead multidisciplinary creative teams and help organisations turn complex strategic and commercial challenges into ideas people can understand, remember and act on.

My experience sits at the intersection of three things:

Creative leadership: setting a clear creative vision, building strong teams and creating the conditions for great work.

Brand transformation: translating strategy into distinctive identities, experiences, campaigns and scalable creative systems.

Creative innovation: exploring how AI and emerging technology can make creative organisations faster, smarter and more capable without compromising originality, judgement or craft.

I’ve worked agency-side, in-house and as an embedded creative leader, from major global brand transformations to fast-moving technology launches. That range has taught me to be comfortable moving between the big picture and the work itself; from C-suite conversations and creative strategy to directing teams and interrogating the details.